The Secret to Big Sales - Ch. 3: The Fearbreakers
In this sample chapter from The Secret to Big Sales: Use Executive Language to Close More Deals, you'll learn to identify and neutralize your buyer’s fears before they ruin your deal. Salespeople tend to set aside their prospects’ fears in favor of persuading with overwhelming excitement when, in fact, it is our insight and expertise—not our mere enthusiasm—that will allay their fears. Until their fears and the risks they face are reasonably addressed, prospects will be unable to see the growth opportunities you might offer.