I read a lot of books in my line of work, but as you may have noticed, I recommend hardly any. However, the best book I have read on selling this year so far is Oren Klaff’s “Pitch Anything.”
When I first heard from my friend Daniel Waldschmidt that I “…had to read this book, it is the best ever…” I was immediately skeptical. I have a lot of respect for Daniel, but he’s a superlative guy and things are measured at “worst” or “best” only with know other evaluation scores considered.
But, he was right.
Klaff takes the reader through his core ideas of gaining the upper hand in tough sales presentations, recognizing dead-ends and idea-stealing meetings. As well as how to keep your composure when the buyer is hoping to break it. Trust me, it’s not all negative and fighting for your life skills training. However, Oren comes from the world of pitching ideas to the jaded venture capitalist and private investor market and these guys are “Shark Tank” on a cocktail of steroids and RedBull™.
If you sell complex deals to very senior executives, you want to download or order this book today. I am working through my 2nd reading of it, (never do that), and I have highlighted something on about every page.
Oren’s site is: http://www.pitchanything.net
You can buy “Pitch Anything” on Amazon: