This month’s “Deal of the Month” podcast features Gina Danner from Mail Print. Printing is one tough business. Statistics say that between 3-6% of U.S. printers are going out of business each year. However, Gina’s company is growing by focusing on landing large deals. In this interview, she talks about how they changed their message in order to get better access, as well as re-shaped their value proposition to win.
About The Deal of the Month Podcast Series
The Deal of the Month Podcast Series features interviews with company heads who have recently landed the kind of deals we all covet and crave. The series is designed to give you insight into the inner-workings of the big deals being sold and closed out there every day. More importantly, the story will come directly from the people responsible for closing these deals and they’ll tell you exactly how they did it.
Find out what worked and what didn’t, and pick up key ideas that you might use in your next big sale. These are unscripted and will hopefully add some fun to our exploration of the world of big sale hunts.