How to Promo Your Company by Publishing a Book

Publishing an advice book is a quick path to becoming the kind of expert who attracts new customers. So why doesn’t every company with goods and services put out a book? Thanks to new technologies, not only is it possible today to publish a professional-looking book for under $1,000, but you can also market the it through reputable sales channels. In other words, the publishing world has given power to the people.

Read my latest CBS MoneyWatch blog –  “How to Promo Your Company by Publishing a Book”