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Most business processes, such as manufacturing something, serving a customer, generating an invoice, and so on, follow a measurable and repeatable path. This provides the opportunity for anticipating challenges, improving performance, and transparency. Our belief at Hunt Big Sales is that sales must be considered as an operational process rather than a singular and unique event with each new prospect and emotionally managed as unique by salespeople. As a process, measures need to be in place for success. This audit is a snapshot overview of the process components of your organization’s current sales operations machine.