Try something else – be the most expensive and proud of it.
- Mercedes doesn’t discount
- Snap-On is the epitome for its customers
Is there a way to become so exceptional that your high price is a source of pride in the conversation, not embarrassment? Of course, the challenge is to be that good. It’s not about luxury, or image alone. It’s about being the clear best at the top end for the top customers. Your challenge is to define an offering so good and a market segment so clearly that price is not an issue. Take the challenge and see if it changes the way you think about all of your market offerings.