There is a baseline set of misconceptions about price in sales conversations that if left untreated, will diminish your effectiveness. Those misconceptions are: 1. Money […]

There is a baseline set of misconceptions about price in sales conversations that if left untreated, will diminish your effectiveness. Those misconceptions are: 1. Money […]
Ask these questions to your employees: How do we make money? What is our biggest cost that we control in our service or product? How […]
Stop having conversations about price. Instead, start talking in terms of value & payoff. Too often when a conversation shifts to “let’s talk money,” it’s […]