2021 shows us there has been a dramatic shift in the selling process and value proposition calculation by prospects and customers. Here are our 3 1/2 lessons coming out of 2021.
![markus-winkler-EcgyryGygeE-unsplash-scaled](https://www.huntbigsales.com/app/uploads/2022/01/markus-winkler-EcgyryGygeE-unsplash-scaled-1-768x512.jpg)
2021 shows us there has been a dramatic shift in the selling process and value proposition calculation by prospects and customers. Here are our 3 1/2 lessons coming out of 2021.