Yesterday we introduced our first free eBook, Landing Big Sales with an RFP, and I can’t say that we could have picked a better time to do so.

I was just talking to a friend yesterday about how RFPs fit into the current business landscape. Our conclusion? And this isn’t rocket science, here: As budgets become tighter, and companies–big and small alike–become more anxious to show increased ROI, RFPs will simply become a necessary evil. Companies are going to want to make sure that they’ve explored all possible avenues before they make any decisions. And what’s the best way to do that? You guessed it…

So while RFPs may have been a mere yes or no decision for you in the past, you’re going to start seeing more and more of them in days to come. There’s no escaping, so my suggestion is this: if you can’t beat ’em, join ’em. In other words, take some time to learn how to master RFPs. We’ve spent years dissecting these things and are now so familiar with them, that we’ve even figured out how to make the topic interesting and funny. Really

And hey, I don’t blame anyone for not wanting to fill out an RFP: they’re time-consuming, vague, and often don’t result in new business. Sometimes you even feel like you’re offering free consulting–and, well, sometimes you are. This eBook will help you determine whether or not you’ve got a shot; whether the RFP makes sense for your company; and if so, how to make sure you stand way above the competition. Don’t say I didn’t warn you! (And yes, I’m definitely using fear tactis here).  Click here to Download: Landing Big Sales with an RFP.

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