You know you’ve done something right when one of your readers starts writing poetry about your work. Check out the fantastic poem about RFPs below! No, really.


The other day I spontaneously started writing a poem triggered by your observations on the RFP process. Enjoy and feel free to share with your readers.

To all the people at Hunt Big Sales, thanks for the inspiration, motivation and information!

Thorsten Hoins
The Pollack PR Marketing Group

He ate and drank the precious Words,
And got our Team excited;
“A Big Consumer Brand” He said,
“And we have been invited!”
“Oh, this is great,” the Team rejoiced
“We’d love to work on that…”
Needless to say, all jumped aboard
In 15 Seconds flat!

Four weeks of Research, Toil and Thought,
Went into our Response;
We made our Deck look really good,
We pitched our Pros, (we cloaked our cons);
We answered every Question whole,
Obeying each Decree;
We even gave some great Ideas
Away to use – for free!

Alas, a teensy-weensy Fact,
Omitted in their Doc;
The Reason why we were invited
Was not because: We Rock!
Nor for the Breadth of our past Work
Our History transcends;
Neither our matching Expertise,
Or even ‘cause we’re Friends.
No, our Proposal’s Heft and Strength
Served very different Ends…

First Copy went to Paul and Mike
Messrs. Sarbanes and Oxley
(Methinks in Times of Bailout Boons
‘Tis an outmoded Proxy)
Next: Round up good Ideas for free
Not one – a whole Buffet!
Transcribe — then off to current Chums
Who’ll use them to make Hay…
But not before Chum(p)s’ Fees and Costs
Were re-negotiated,
…because those great – and new – Ideas,
Had been “in-house” created 😉

Our Chance to win that Business?
In Percent: Four, nay Three.
So this is why we kindly ask:
“Don’t send that RFP.”

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