Steve Swanson, Chief Operating Officer of Imperial CRS, sells complex pharmaceutical testing support materials globally using the principles we teach in Hunt Big Sales. Recently he returned from a very successful trip to Europe during which his team landed a sale with an important global company. In this interview, Steve discusses the differences between selling domestic and internationally, how to sell to high-level experts from a position of expertise, and what things can make you stand out as a company when doing so.
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About The Deal of the Month Podcast Series
The Deal of the Month Podcast Series features interviews with company heads who have recently landed the kind of deals we all covet and crave. The series is designed to give you insight into the inner-workings of the big deals being sold and closed out there every day. More importantly, the story will come directly from the people responsible for closing these deals and they’ll tell you exactly how they did it.
Find out what worked and what didn’t, and pick up key ideas that you might use in your next big sale. These are unscripted and will hopefully add some fun to our exploration of the world of big sale hunts.