Grow Your Current Accounts

Key Account Growth: Structuring the Expansion Plan

Now that your sales process and deal strategy have been designed and implemented, you have a standardized approach to acquiring large accounts. However, there is still more business to be landed in your current customer accounts, and this program teaches a process for your team to land that business. Your team will build upon your growth plan by expanding current accounts through:

  • Identifying and selecting the best opportunities for immediate expansion
  • Relationship Assessment for recognizing firm holds and weak cracks in the people, service and impressions between your company and your clients
  • The FOG Information Analysis model for interpreting the account data and relationship feedback to understand current position and future path
  • A strategy development process for rapid account growth, increasing not only volume but breadth of purchases

After the 2-day workshop, your sales team will go back and use the KAG Packet to target and expand business within their current customer accounts. Former participants of this program have experienced 40% growth rate within 6 months inside their qualified customer accounts. This program, coupled with the Big Sale Factory Levels 1 and 2, will complete the sales strategy side of your accelerated growth plan.

2015 Training Event Dates

  • January 14-15
  • September 16-17
  • December 1-2
Take your business growth to the next level—enroll today by contacting us at (317) 694-2299.