Are you on LinkedIn? Probably so. Is it helping you sell? Probably not. Read my CBS MoneyWatch blog: Don’t be the Weakest Link on LinkedIn
Latest "Social Media" Posts
A suggested cartoon for The New Yorker: Two people having lunch in a restaurant — the caption reads, “I didn’t say the person was my friend, I said they’re my Facebook ‘friend.’ “ Read my CBS MoneyWatch blog “Why Facebook is Not Your Friend.”
Check out today’s blog post on MoneyWatch – what does your evil digital twin saying about you?
New blog on MoneyWatch today – you’re going to want to check this out. Enjoy!
(photo courtesy of flickr user Eva Rinaldi, celebrity and live music photographer)
Where’s our chance to brag? Those of us that are united by the desire to land that huge sale, compete against companies much bigger than ourselves and come out on top, to take the big swing rather than going for the easy single or double- where’s our parade? I want our awards show! We deserve a chance to showcase our biggest and best sales stories of 2010 and I am going provide that place right here-
The top 5 stories will receive full profiles in my future blogs – including deal details, company highlights and podcast interviews with the winners.
Here’s what I need you to do:
Post up, right here and now, your biggest deal profile from 2010. This is your chance to shine, so don’t be shy. Answer a few key pieces:
- What made the sale big?
- What did you do differently?
- What one tip would give someone else to land a big sale like you did?
I want to get this bragging opportunity to at least 1,000 people, so post this link into LinkedIn, Facebook, Twitter and anywhere else you interact with people who are part of this community of hunters: http://tinyurl.com/beststoriesof2010
I want to get 200 comments from coast to coast. I can’t do this without you so post your comment below right now.
Do this fast- We’re already into 2011 and I want to make certain that we get your glory now so you can take the lessons from the stories for your next biggest deal.
Alright, people have blogged at BNet, the CBS Interactive Business Network, before… but my blog just premiered last week! Here’s a video we shot with all the details. (You can catch a glimpse of the new Hunt Big Sales offices in the background.)
If you’ve got a few seconds, head over to bnet.com/blog/smb-sales-advice and check out the new blog!
Recently I was interviewed by Paul Diamond from the Vistage organization. We discussed the vast array of social media sites for salespeople and the fact that there are a lot of these sites out there, but not all of them are good. I think that Paul’s take on the topic and what he uncovered in his research is helpful. Check out his blog post on the topic on Bizmore.com.
By Gretel Going
When I asked Tom if he thought his audience would benefit from an article on b-to-b lead generation, his answer was an obvious “yes,” so here I am. I do a ton of web, social media and content work with Tom, and he tells me that people ask him all the time to share some of his savvy trade secrets. Against his better judgment, I’m going to do exactly that in this post. Enjoy…
Most people think of LinkedIn as a great place for networking, researching contacts and searching the job market, but it’s true value as a lead generation tool has yet to be fully realized.
With a highly-engaged community, quality discussions and the ability to generate an incredible amount of traffic and leads, LinkedIn can be an incredible sales tool for b-to-b companies when used strategically. I only wish it hadn’t taken me three years of using it to figure it out.
Before I go into my tips for using LinkedIn, let me clarify: I don’t believe that “So and so sent me a message on LinkedIn and now we’re talkin’ business” qualifies as a case study on using LinkedIn for lead generation. The event must be uniquely limited to the platform at hand, whereas in that example, the same thing could have easily happened over email (or Facebook, or Twitter, or…you get it). Now, if the person got a hold of you on LinkedIn because they happened to see your contribution to a discussion in a group there, or arrived as one of your shared connections, well, that’s another story altogether.
When I was first exposed to Twitter, I was not just negative, I was militant. The idea that a 140-character message was an effective form of communication was ridiculous. The time-suck of all-day blathering about my life, my wife, my meals, my dog, and on and on was offensive to my mid-west work ethic. Worse, I found the constant reading of everyone else’s details and their pandering for micro-fame in the digital ether numbing and nauseating.
My marketing partner is a nag. A twenty nine year-old, social-media-addicted, drank-the-Kool-Aid® of social networking, NAG. She pushed, cajoled, threatened, and bribed me into getting engaged in Twitter (and LinkedIn and Facebook, but those are stories for another day). So, I jumped in and 90 days later, here is my report from the front lines of the question: “Can you really make money on Twitter, even if you are not a PR/Marketing/Advertising/Social Media-consulting company?” The answer is YES.
I have landed three consulting/presenting deals in the last 90 days in part or in whole because of Twitter. These deals have to do with my core business of helping companies grow through large account selling and have nothing to do with being a social media expert, which is good, because I am not a social media expert. As a novice who has now sold 6 figures of consulting in 90 days, let me tell you some things I have learned along the way…