I’m already late…I should have the database cleaned out for the Holiday Cards by now. We should have picked out the card, the greeting, scanned in our personal signatures for printing by now. And, of course, we should have set the budget for gifts by now- grading our clients and partners in the “A”, “B” and “C” budget categories as well as “Card Only” for gifts this season.
I’m late. It’s my fault. I struggle with this ritual every year. I have taken every approach I think at this, but I’m looking for fresh ideas for what to give for the Holidays to clients, prospects and vendors. Please share your ideas with me and everyone else. I don’t need just good ideas, or new ideas- I just want to know what you and your company are doing.
Here are the categories I have used in the past:
- Food – Simple, easy to order – take care of an entire list of higher-end clients in one sitting with a catalog, a credit card, a list of addresses, handful of seasonal wishes written down so I don’t forget them, and a bottle of red wine- (wine is optional, but I find it an excellent shopping lubricant). Of course the challenge – it’s not memorable or meaningful.
- Iconic – Much harder, have to pack in a lot of meaning, thought and something that is not offensive. My best ever was a glass prism used in olden times on boats for lighting lower decks by being embedded in the floors of decks above them and allowing light into the lower decks.