So the time has come to communicate a major change at your organization. Maybe it is a downsizing, a restructuring, or a switch to a “better” compensation system (ha, not bloody likely). Unfortunately, we’ve all seen how such announcements often unfold. Check out my new CBS blog on the “4 Blunders When Communicating Change”
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Check out my blog on CBS MoneyWatch! Having problems getting to your prospects? Here are some tips to keep your emails out of the trash.
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Check out today’s blog on CBS MoneyWatch on what you can be doing to improve your email communication. Enjoy!
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People tell their own bio story like they are reading the ingredients of a Cheerios™ box. When we do the “round the table” intro at a meeting hardly any one makes an impression. The act of listing name/title/length of service is a mindless droning that is absolutely enervating. I think that this moment is a lost opportunity. Your job is not to blend in- it’s to stand out as someone who brings value and uniqueness to the conversation. How to do this:
- Name and title
- Years in the industry, with the company
- 2-3 big hits
- Your contribution to the “big solution”
I think that this is best illustrated in a series of examples:
Example #1 – Joe
Hi, I’m Joe Williams, COO of XYZ corporation. I’ve been in logistics for 20 years, 10 of those with the top 3 mainline carriers and 10 in the 3PL and 4PL consulting business, the last five with XYZ. A couple of the highlights have been re-building the international supply chain management transportation for Wal-Mart saving a half-billion dollars over 4 years and the re-organization of the expedited services of PDQ for a market share double over 3 years. I’m here to cover our 19% expense trim strategy on your urgent shipments.
Example #2 – Sue
Hi, I’m Sue Anderson, Senior Account Executive of Acme Corporation. I’ve been in strategic account development for 15 years in the IT services industry. All of those have been with Acme focusing on the enterprise platform deployment area of the business.
I just read a great article on business communication in the April 25- May 1 edition of “Bloomberg Businessweek” titled “The Goldman Rules.”
The article addresses the very specific policies that Goldman Sachs follows when communicating, internally, with clients and externally. For companies like ours, let me highlight just a few from the article with my own comments:
Rule 1: Don’t Ever Make Us Look Bad – Simple idea is that as an employee of ours, your words are in effect our words. This means casual comments, inappropriate posts on FB, off-color jokes don’t just reflect on you, they reflect on the company.
Rule 7: “Don’t Forget, We’re Always Watching You” – Intellectual property (as well as brand equity) doesn’t leave the offices in briefcases any more, they walk out in cell phones, emails and embedded files. It is appropriate to have a clear understanding of how information is managed as well as monitored. I used to think the greatest danger came from malice. I now know just as much danger can come from carelessness.
Rule 9: “To All…” emails – Every “To All…” email has to be approved. Fair enough. I like the idea that the same should apply to the distribution sizes of “To Most…” or “To Many…” Having a policy on widely distributed communication is just common sense. What is your company policy on emails? If there are more than a certain number of people copied, does it require approval? Is there a guideline to keep the CYA trash out of your company email?